The Weekly AdvoCat

The Weekly AdvoCat

Role: Publisher, Designer, Writer, Editor

Problem

Providing cat fans with substantive Web content on felines.

Solution

Developing a blog focused on cats that functions as a journal of cat culture.

Visit The Weekly AdvoCat

Pacific Northwest College of Art

Pacific Northwest College of Art

Role: Writer, Editor

Problem

Promote PNCA’s Pre-College Summer Program, along with upcoming events and classes on the PNCA homepage.

Solution

Photograph pre-college students at work and post as centerpiece. Write and edit copy and post photos about current events.

Visit PNCA

Powells.com Review-A-Day

Powells.com

Role: Writer

Problem

Create book reviews for the Powell’s Books Web site that promote new books.

Solution

Selecting books of note that may still be under the radar of primary site visitors.

Read a review of artist Chris Verene’s self-titled book.

Read a review of the book Hands to Work.

Oregon Soap Company

Oregon Soap Company

Role: Copywriter

Problem

Write copy for store signage that builds a relationship with the reader and encourages brand loyalty with customers. The copy should focus on the product’s organic and sustainable messaging.

Solution

Creating the message “Gentle on you. Gentle on the environment.” Giving the reader factual information on the product in an engaging way.

International School ads

Ad for International School

Ad for International SchoolAd for International School

Topaz Design

Art Director: Kat Topaz

Role: Intern

Problem

Incorporate engaging photos of International School students in ads for Metro Parent magazine.

Solution

Kat is a multi-talented designer who specializes in publication design. For this project, she guided me on type treatment and image editing. Check out her Web site.

The AdvoCats!

Role: Art Director, Designer, Photographer

Problem

Communicate the nature and habits of felines in a funny and engaging way.

Solution

For my senior design thesis at PNCA, I created a comic book featuring The AdvoCats!, everyday cats with superhero powers.

Wamono

Role: Designer, Editor

Problem

Create multiple book spreads evoking the concept of “sanctuary” within Japanese culture.

Solution

A series of spreads combining duotones and rubbings taken during a five-week stay as part of PNCA’s Global Studios program.

Beneath Our Feet film screening invite

Beneath Our Feet invite

Role: Copywriter, Designer

Problem

Promote public screenings of the film “Beneath Our Feet” for artist Linda Wysong.

Solution

Create a simple e-mail campaign that reaches stakeholders, collaborators and fellow artists.

Nervy Girl magazine

Role: Art Director

Problem

In one of our first full-color issues, use color in a simple yet striking way.

Solution

Effective use of white space and photography to call attention to the content itself.

Interstate Firehouse Cultural Center

Role: Designer

Problem

Promote two art show at the center in a clean, concise manner.

Solution

Incorporate striking photos of each artist’s work and simple type.

ConVerge project

Role: Art Director, Designer, Editor, Writer

Problem

Develop a way to publicize the work of the student-run studio, The Community Project.

Solution

Create a broadsheet newsprint publication with coverage on current projects and initiatives.

Build magazine

Role: Designer, Editor

Problem

Create a publication using distinctive type and design.

Solution

Conceptualizing a magazine centered on design that incorporates vibrant photography and type.

Liquor Branding Project

Amaro bottle front

Exterior of gift package

Problem

Create the brand and gift package design for an Italian liquer company.

Solution

Combining a modern, yet sophisticated look, the design harkens back to the company’s history while firmly establishing the brand in the present.

Branding and Packaging for Incense

Singe

Role: Designer, Copywriter

Problem

Develop a brand and package design for an incense manufacturer.

Solution

A brand steeped in a mix of cultures, harkening back to alchemy and magic.