Oregon Soap Company July 22, 2008

Oregon Soap Company
Role: Copywriter
Problem
Write copy for store signage that builds a relationship with the reader and encourages brand loyalty with customers. The copy should focus on the product’s organic and sustainable messaging.
Solution
Creating the message “Gentle on you. Gentle on the environment.” Giving the reader factual information on the product in an engaging way.

International School ads July 22, 2008

Topaz Design
Art Director: Kat Topaz
Role: Intern
Problem
Incorporate engaging photos of International School students in ads for Metro Parent magazine.
Solution
Kat is a multi-talented designer who specializes in publication design. For this project, she guided me on type treatment and image editing. Check out her Web site.

The AdvoCats! July 18, 2008

Role: Art Director, Designer, Photographer
Problem
Communicate the nature and habits of felines in a funny and engaging way.
Solution
For my senior design thesis at PNCA, I created a comic book featuring The AdvoCats!, everyday cats with superhero powers.

Wamono July 18, 2008

Role: Designer, Editor
Problem
Create multiple book spreads evoking the concept of “sanctuary” within Japanese culture.
Solution
A series of spreads combining duotones and rubbings taken during a five-week stay as part of PNCA’s Global Studios program.

Beneath Our Feet film screening invite July 18, 2008

Beneath Our Feet invite
Role: Copywriter, Designer
Problem
Promote public screenings of the film “Beneath Our Feet” for artist Linda Wysong.
Solution
Create a simple e-mail campaign that reaches stakeholders, collaborators and fellow artists.

Nervy Girl magazine July 18, 2008

Role: Art Director
Problem
In one of our first full-color issues, use color in a simple yet striking way.
Solution
Effective use of white space and photography to call attention to the content itself.

Interstate Firehouse Cultural Center July 17, 2008

Role: Designer

Problem
Promote two art show at the center in a clean, concise manner.
Solution
Incorporate striking photos of each artist’s work and simple type.

ConVerge project July 17, 2008

Role: Art Director, Designer, Editor, Writer
Problem
Develop a way to publicize the work of the student-run studio, The Community Project.
Solution
Create a broadsheet newsprint publication with coverage on current projects and initiatives.

Build magazine July 16, 2008

Role: Designer, Editor
Problem
Create a publication using distinctive type and design.
Solution
Conceptualizing a magazine centered on design that incorporates vibrant photography and type.

Liquor Branding Project July 15, 2008

Problem
Create the brand and gift package design for an Italian liquer company.
Solution
Combining a modern, yet sophisticated look, the design harkens back to the company’s history while firmly establishing the brand in the present.

Branding and Packaging for Incense July 12, 2008

Singe
Role: Designer, Copywriter
Problem
Develop a brand and package design for an incense manufacturer.
Solution
A brand steeped in a mix of cultures, harkening back to alchemy and magic.